Nouns

One Noun, every day, forever.

nouns.wtf

too many thoughts from nouns town LA the past week…

working on an essay titled “nouns is a subculture superbrand” but wanted to get some early thoughts out now

there’s something really special happening here where all these subcultures (esports, animation, skateboarding, breakdancing, toy making, indie music, specialty coffee, etc) are melding together into a larger whole

a shared economic force and community identity

a world where nouns wins is a world where subcultures thrive. where subcultures can find funding to survive. where subcultures can fend off the dullness of corporate capture. where fans of subcultures can have more sovereignty over their fandom

⌐◧-◧ in this world becomes a symbol of supporting subcultures. celebrating subcultures. the things that make life beautiful and worth living. the things humans will still be doing and obsessing about even in a AI-powered post-scarcity world

(continued)

OSHI was born to support these subcultures. THIS. Is why we exist. 💜