louder 🔊

Every founder hears how “it won’t work.”

When we launched @hume, people said virtual artists couldn’t build real fanbases.

Today, @angelbaby dropped a song:

50K+ streams in 24 hours✅

2K collectors on humeworld.xyz ✅

Build it LOUDER 🔊

ur favorite artist from the year 3045 🐰

Onchain record label.

Home of @angelbaby

getting /louder. creating @hume. @deathpixie @angelbaby @kai-wav. 

we’ve found a lot of success targeting micro influencers on TikTok. Key is getting as many people to share the sound as possible

thx, not cheap, but interesting because while i'm aware of influencer campaign idk how to find one and especially who to trust with such. 
But I experimented with various promo tools recently. 
Like Insta Ads.
I think it confirmed my view, that all "online" promo is awfully inefficient.
What i always thought: It's impossible to compete with major labels or big artists, unless one could target an audience very narrowly *and* be pretty sure that audience is interested. Interested beyond a 1-time click that is. Or have popular enough song ofc 😂