It's neat when something can turn what would normally be a mundane or annoying task into a thing that people look forward to 

e.g. eating vitamin gummies instead of pills, people getting manicures instead of doing it themselves, Stanley tumbler trend for staying hydrated

Co-founder @bountycaster (bountycaster.xyz). Co-producer @ethereumfilm. Previously co-founder of Scalar Capital and product at Coinbase

It's like we've figured out how to hack our brains into enjoying stuff we'd normally groan about. It's pretty genius when you think about it.