Just Intelligence: Very rapidly, we will all start referring to co-pilots, assistants, and agents that surround us through the interfaces of our digital devices, and eventually in robots powered by the same capabilities, as simply “intelligence”.

Jolting technologies, decentralization, AI

By referring to its own feature set with the term “Apple Intelligence” and rarely using during the keynote “Artificial Intelligence” or “AI,” Apple decisively shifts the focus away from the “artificial” qualifier. Intelligence is becoming an inherent part of our digital and physical environments.