David Greenstein
@davidgreenstein
We built two tools for artists: sound.xyz - A music marketplace. vault.fm - A platform for artists to directly reach their fans, without relying on social algorithms or paid advertising Here’s an update on where Sound is, and why we’re building Vault.
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David Greenstein
@davidgreenstein
I stepped back to reflect on what worked and what didn’t with Sound. It became clear there were core issues with how artists connect with fans and release their music that needed to be solved. But before we continue, I want to be transparent with the community with where Sound is today. In a startup, focus is the difference between surviving or dying. We’re committed to keeping Sound running so artists can continue releasing their music onchain, but we are dedicating most of our time towards the Vault product to lay the foundation that we’ve been missing.
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David Greenstein
@davidgreenstein
Yes, we paid $7 million directly to artists, but we realized the missing piece was a genuine connection—both in why fans collect and how they’re reached. The relationship between a fan and an artist shouldn’t be based solely on paid mints and speculation. Sound didn’t get as close as we wanted to artists truly owning their audience, and their connection to fans was often still filtered through algorithms across social media and even our own Sound feed. I’m tired of seeing artists forced to make content they don’t care about just to please algorithms that don’t serve them. Instead, artists should be able to connect with their audience whenever they want, free of sudden algorithm changes.
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David Greenstein
@davidgreenstein
I’m still bullish on collecting music, but we’re approaching it from a different order now. Instead of focusing solely on the minting process, we’re starting with the foundation: direct and genuine connection between artists and their fans. With Vault, artists will be able to sell anything—from concert tickets to music onchain—while rewarding and recognizing the fans who matter most. If we do this right, artists will own their platform, audience and economy.
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