Have you noticed recently where ads will not advertise what they are selling but they pretend like they are an influencer that found this cool thing and they are telling you about it? 

I don’t like being sold things I don’t want, but this is an interesting development

creating and destroying; built flying cars & autonomous vehicles, now building /faust, more here: /july, web: july.rocks

It’s all about those first 3 seconds of an ad on reels or tt. If it manages to fool you that it’s a legit UGC you might as well watch it thus conversions increase. 

Instagram even shows the “Learn more” ad button after 3 seconds so you just don’t immediately scroll away