think what most miss with emerging business models is that "obvious" doesn't equate to "action". for example, past decade of media has been a falling knife for advertising & subscriptions; Its main revenue drivers. & while many Cos are down ~80%, they still won't risk losing the remaining 20% to try something new.

so in relation to "tokenized content" or "tokenized media", these additive models could make a lot of sense. but that doesn't mean they can be easily implemented or adopted. & there is a lot that needs to be done on various sides (buyers, sellers, platforms) to make the formula scale. not impossible, but be aware.