Joan Westenberg
@daojoan.eth
11 Killer PR Strategies for Startups: Build Your Brand on a Budget How to spread the message about your brand without breaking the bank. I've helped founders land: - TechCrunch - Washington Post - CNN + more Actionable advice: 🍕
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Joan Westenberg
@daojoan.eth
1/11 Know your founding vision. Align PR with mission and values. Why: Gains trust. • Focus messaging on core goals • Map PR plan to long-term aims • Pitch stories that highlight the vision Authenticity matters.
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Joan Westenberg
@daojoan.eth
2/11 Build your list. Keep a CRM ~only for journalists and editors. Know who you're pitching and what they're writing about. • Use feedly for media intel • Use airtable for list building • Don't take data scraping shortcuts; do real research You need relationships.
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Steen!!!
@usersteen.eth
Shoutout to all 4 startups with VisMisVal statements 😏
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