Joan Westenberg
@daojoan.eth
11 Killer PR Strategies for Startups: Build Your Brand on a Budget How to spread the message about your brand without breaking the bank. I've helped founders land: - TechCrunch - Washington Post - CNN + more Actionable advice: 🍕
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Joan Westenberg
@daojoan.eth
1/11 Know your founding vision. Align PR with mission and values. Why: Gains trust. • Focus messaging on core goals • Map PR plan to long-term aims • Pitch stories that highlight the vision Authenticity matters.
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Joan Westenberg
@daojoan.eth
2/11 Build your list. Keep a CRM ~only for journalists and editors. Know who you're pitching and what they're writing about. • Use feedly for media intel • Use airtable for list building • Don't take data scraping shortcuts; do real research You need relationships.
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Joan Westenberg
@daojoan.eth
3/11 Stop spamming journalists. You'll be blacklisted for life. Why: Journos and writers (myself included) get 100s of pitches every day. • Only reach out when you KNOW your story fits • Try for warm intros first • Go one-to-one; never email blast Journalists never forget.
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Joan Westenberg
@daojoan.eth
4/11 Host informal media meetups. Make warm intros. Why: Relationships open doors. • Curate relevant reporter guests • Prep founders with key points • Follow up thoughtfully Connection is key.
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Joan Westenberg
@daojoan.eth
5/11 Look for low-cost, high-impact PR opportunities. Why: Maximize reach. Minimize spend. • Guest articles in trade pubs • Roundup quotes • Speaking gigs Seek value. PR *does* have a measurable ROI.
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