if I hate publishing as pdf, what is my best alternative?

The only problem is externality pricing.

Building https://negationgame.com

Don't have any suggestions for you, but I've been thinking a lot about how I might use "writing NFTs" for some of my work in progress. Would like to hear about it if you find any alternatives that meet your needs.

Update - here's what Zora did for a recent essay NFT:

"This essay marks the first experiment with creating an NFT of an essay itself by embedding an iFrame into the token metadata, making it readable in various wallet apps across web3."

Source:

Writer, senior editor, music journalist, GenX eldergoth, Moxiesplainer. https://paragraph.xyz/@danicaswanson https://tinyurl.com/Black-Stone-Wordsmith

Update - here's what Zora did for a recent essay NFT:

"This essay marks the first experiment with creating an NFT of an essay itself by embedding an iFrame into the token metadata, making it readable in various wallet apps across web3."

Source:
https://spotlight.mirror.xyz/fDCooGP8jqDsJwov6PGsKLAgNICHgwwizigSJ2PZaTE