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Good Crypto Products vs. Bad Crypto Products

Inspired by Ben Horowitz’s classic, here’s a breakdown of what separates good from bad

👇 Thread and full article below

Product builder and investor — @socialgraphvc

kindness, compassion, forgiveness

1️⃣ Design

Good: Design-driven from day 1. Seamless UX, clear copy, thoughtful flows.

Bad: "We’ll fix UX later" = clunky, frustrating products.

💡 "Every tap is a miracle" @nikitabier 

Study @rodeodotclub @interface @family  @zerion.eth @zora @moonshot

2️⃣ Token Models

Good: Tied to a single point of value, rewards real users, encourages engagement.

Bad: Chasing trends, unclear, speculative, airdrops without retention.

Study @rainbowdotme  @aerodrome Sky @usual Blackbird Aave

3️⃣ Marketing

Good: Cracks user-sharing and viral loops. Activation/retention > ad spend. Organic Socials.

Bad: Focused on ads and influencers/KOLs over sustainable growth.

Study: @farcaster @yapster Pulse Polymarket Pump DolarApp Vector

Full article: https://paragraph.xyz/@socialgraphventures/good-crypto-products-bad-crypto-products