1/ People seem increasingly concerned about the term "daily active users" (DAU).

It's used by other web2 social networks (in SEC filings!) and now other decentralized social networks; we use Meta's definition (below).

Is there likely a better definition? Yes! 

Have we come up with a better methodology? Not yet.

starting from a baseline of something meta defined and leaving it as is does not inspire much faith

industry conventions are only useful BECAUSE they are widely used

making new ones usually just complicates things

evergreen xkcd

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