One thing I think Elon got right with Twitter was renaming it X. I think the dominant brands of the world are trending towards losing characters in the long-term. So he just leapfrogged to the ultimate outcome of a single character. There are only 26 letters in the English language and now he effectively owns one.

Hard disagree, twitter was an extremely distinct brand, X is not. Sometimes I accidentally tap Xverse wallet when I try to open X on mobile, because it's so similar at a glance. Lots of brands use an X as the main part of their branding and the business name is just X + some normal word. The bird was better

That opinion is fine. It’s just not mine.