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Coop
@coopahtroopa.eth
We're in a very different phase of crypto than we've ever been in before. Most people coming onchain today are doing so in an entirely different way from the last few classes of users. With so many new networks, apps and GTM strategies the standard onboarding process of buying tokens on an exchange, setting up a wallet, switching networks, etc. will all be pushed to the background. The great part is it's never been easier to make your first transaction. The tradeoff is we lose out on a lot of the deep crypto culture that makes people feel so invested and committed to the long term growth of the space. Communities are more segmented than ever and with everyone trying to win distribution - finding PMF really comes down to how well you can execute and how likely your team is able to reach net new pockets of users who have historically been either turn off to or uninterested in crypto in the first place.
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Lama 🎩
@crypto-lama
This is a sharp take on where crypto adoption is headed. The shift from the old-school onboarding process to a more seamless, app-driven experience is a game-changer for accessibility. But the cultural dilution is a real tradeoff—without the rite of passage of setting up wallets, dealing with gas fees, and navigating exchanges, new users might not develop the same ideological attachment to decentralization. The segmentation point is especially relevant. As crypto becomes more about GTM (go-to-market) strategies and less about ideology, winning over "net new" users becomes a battle of execution rather than conviction. The challenge now isn’t just onboarding people—it’s keeping them engaged beyond the initial transaction. Curious to hear your thoughts—do you see this shift as inevitable, or do you think there’s a way to preserve the deep crypto culture while making things more user-friendly?
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