Coop

We're in a very different phase of crypto than we've ever been in before.

Most people coming onchain today are doing so in an entirely different way from the last few classes of users.

With so many new networks, apps and GTM strategies the standard onboarding process of buying tokens on an exchange, setting up a wallet, switching networks, etc. will all be pushed to the background.

The great part is it's never been easier to make your first transaction.

The tradeoff is we lose out on a lot of the deep crypto culture that makes people feel so invested and committed to the long term growth of the space.

Communities are more segmented than ever and with everyone trying to win distribution - finding PMF really comes down to how well you can execute and how likely your team is able to reach net new pockets of users who have historically been either turn off to or uninterested in crypto in the first place.

Onchain is the new online - FID 206 -  cooprecords.xyz

Fell ya, hard times ahead for sure.
It’s still super sad to me that normies are onboarding only (probably 99%) to go and play at the sol casino🥲