extremely well articulated piece from Tareq Nazlawy (thanks to @tpan) about unlocking trapped value in consumer and fan relationships

digital assets as input for commerce and monetisation through fan acquisition and engagement

Web3 growth, marketing, and culture: https://paragraph.xyz/@tpan

extremely well articulated piece from Tareq Nazlawy (thanks to @tpan) about unlocking trapped value in consumer and fan relationships

digital assets as input for commerce and monetisation through fan acquisition and engagement

https://paragraph.xyz/@tpan/292-why-web3-loyalty-hasnt-taken-off-yet-by-tareq-nazlawy

at the intersection of consumer marketing and onchain commerce

Building entertainment IP-as-Protocol to bring storytellers, holders, and fans together /crypto-z

thanks for the distinction @hadrien, makes sense, they can’t be used interchangeably 

the point remains though, web3 for brands should be seen as a set of tools to recruit and engage fans (input for commerce) and not a monetisation tool in itself (output)

Ab ok marketing article but let's stop misleading people that Brand value and IP are the same thing. One reflect value from production/marketing efforts, one describes the legal rights to exploit a proprety. Also let's stop assuming state laws apply to Web3. IP is traditional, Web3 is a completely new framework.

The biggest problem with onchain loyalty programs is that they are expected to replace existing loyalty programs. Onchain loyalty programs are not mature and do not have all the features that marketers want. That's why  we don't have any adoption here.

On your way through the onchain maze, stop by /los-fomos. I dance to /latinmusic and love /typos. 