I’ve worked with nearly 40 founders in crypto over the last 6 years on creating and growing their brand. Very few of them understand what “marketing” even consists of, not to mention how powerful it is for growing their business. 🧵 ⬇️

As they say, “first time founders focus on technology, second time founders focus on distribution.”

Most assume it’s just “shilling” or twitter followers or PR press coverage.

Brand is everything; users eat with their eyes and choose with their minds and come back with their hearts. A platform is a soulless concept without brand identity. Its the essence of what your users experience, why they keep coming back, and what they think of when you’re not in the room.

Even a subtle brand is a thoughtful brand. It should all have a concerted and consistent purpose, and its own unique voice and style, just like people do.

Maybe worth adding: you always have a “brand” whether you actively make it a business asset or not.