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Jess Sloss !!!
@jess
For early stage crypto builders... owned media > earned media > paid media Mostly because the trad media orgs (and even the largest crypto media orgs) are extremely low trust/signal. Far better to have organic reach/growth than chase after mid curve mentions. Dont chase the mention. Tell better stories.
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Corrales
@corrales.eth
They aren't trusted because they don't meet audiences where they're at. To tell better stories they must originate from communities. Crypto's future lies with stories about heritage, culture, lived experiences, and the hyperlocal.
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