I think Farcaster needs to do sales, not marketing

Targeted outreach to high potential creators that will create the quality content necessary to bring in the next wave of consumers

Interested in human flourishing & social infrastructure | slowly building /firstdraft | markfishman.xyz

That sounds expensive. Why waste resources on sales teams or, worse, individual sales pitches when you can create a marketing campaign that delivers a targeted message to potential consumers en masse?

Makes more sense but I still think it would be a mistake to not do any general consumer marketing

I don’t mean sales like full blown SaaS motions

Just being more targeted with outreach and messaging than general consumer marketing