Wrong. The way to grow the number of consumers in crypto is to do MARKETING. You can make these apps as “entertaining” as you want but no one is going to even care given the stigma surrounding the space. Not sure why all tech people are allergic to marketing when the greatest tech company (Apple) got to where it’s at because of great marketing.

You can't market technology.

You market something people can use to solve problems.

to that point Apple marketing always was problem-centric, not about the tech

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

just said this, they sold the experience. Tim Cook sells the product now. Steve Jobs knew how to sell what the product could do for you. That’s why Tim Cook has Apple make commercials like that last one where they’re destroying stuff. He doesn’t understand the vision.

doggy dad, replyguy by nature, abundance mindset, artist 📶

Jobs knew how to connect you to the experience, Apple’s greatest marketing campaign, “Think Different” - the one responsible for reviving the company does not mention the technology, I don’t think even once. Marketing at its best is about connecting with customers not making a sales pitch.

Funny enough I actually made a few marketing campaigns for Warpcast and Merkle last year but I’m no longer in the business of them giving free game. If you have any other products that can serve as an example I can try and think of a marketing campaign to match

If you could how would you market warpcast?

How do you sell this user experience?

To me if we can’t keep our top shitposters like Tervo interested we don’t stand a chance