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Coop
@coopahtroopa.eth
Can't help but feel a really strong sense of urgency as someone building a consumer facing crypto product in 2025. You look around everyday and you see all the new tokens dropping, new metas and a general frenzy to catch the next 100x. Compare that with the desire to build a community that will be here for the long-haul paired with an innate crypto centric model that lets your users win in a way they've never been able to before. In my mind it feels like the next 6 months are critical to proving that you're a part of the new wave of crypto and capitalizing yourself to the point of being able to survive another multi-year bear market. Hoping things play out different this time but hope I'm not alone in these feelings!
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androidsixteen
@androidsixteen.eth
Is the urgency purely to shore up enough cash to make it through to the next cycle? Or is it driven by other reasons like competition, seeing the market grow, etc?
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Coop
@coopahtroopa.eth
Would say 70% the later, 30% the former. Coop Recs is well capitalized for the next ~2 years but my biggest worry is that we don't make a big enough splash in the next 6 months to justify another big step up within the next 18 months. We've all been here before - when the music stops the climate is very different. Would said this urgency mainly comes from wanting to spend as much time building a strong foundation while the tides are in our favor vs having to swim upstream during a bear market. This is a 10+ year game but I'd be naive to not admit that each cycle is the time when winners are crowned.
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androidsixteen
@androidsixteen.eth
Really thoughtful answer, thanks Lately I've been wondering if it's possible to build a crypto company in a countercyclical way -- ie. easier to shore up capital in a bear, and dampen excesses / expenditures in the bull
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Coop
@coopahtroopa.eth
This feels like the optimal way to operate tbh I don't love this idea of feeling so pulled by the cycles but think it's important to be realistic about the free flow of capital and crypto disposable income currently being high with people really wanting to speculate. I also think a lot of it comes down to how dependent your business is on crypto-native volume vs people entirely new to crypto and/or generally indifferent to it. Right now we are heavily reliant on crypto-native volume but our biggest focus for 2025 is on net new capital inflows which *should* theoretically outlast a bull market cycle by many multiples if executed properly (Courtyard feels like a good example here)
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androidsixteen
@androidsixteen.eth
100% -- we need to be realistic, and if that means being procyclical, then we can't fight "digital physics" Your framing is similar to @nick's purists vs. tourists. My thinking here was that you'd want to have crypto-natives or purists bc they persist from one cycle to the next But you're suggesting that non-natives might actually drive more steady / retentive growth?
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Coop
@coopahtroopa.eth
Crypto-natives are extremely cyclical. Every 4 years feels like volume 10-100x's and there's a small class of people who benefit the most from that growth. But when the market crashes - those same people are no longer willing to spend nearly as much money cause they don't have the same amount to spend. I think there's a happy medium here but what I'm saying is if you can capture an audience of users who is not dependent on the current price of ETH or crypto more broadly then you have staying power to survive any cycle over the long term
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androidsixteen
@androidsixteen.eth
Well saidā¦ interesting insight that natives are cyclical because their unit of account is BTC/ETH/SOL But non natives bring dollars!
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