Founders

What metric is more important for a consumer crypto app?

DAUs or Volume?

Onchain is the new online - FID 206 -  cooprecords.xyz

Depends on your team, but leaning towards DAU.

If you optimize DAU it means you have something engaging keeping people around.

There are lots of possible ways to make $$$ (tons not yet invented!) Own the audience and you can figure out a way to monetize.

DAU.

Volume depends on DAU since it's further down the funnel.

Been thinking about this a lot, I'm leaning towards volume to prove PMF and DAUs at the growth stage but that's a weakly held opinion.

I would say it all depends on the crypto app and the type of retention that you want to have.

For example if it's a social app, I would definitely say DAUs is the important KPI to look at but since there is no way to proof what a "user" is (as the same user could have multiple accounts) then maybe interactions.

For crypto-native focused apps: Volume

For mainstream adoption: DAUs