Lots of discussion in web3 about propagating memes to grow a community (Zorbs, Noggles, etc). 

Haven't heard much about failed memes, though - what are some examples of attempted memes that never took off?

Thinking beyond just eg NFT PFPs as memes; thinking moreso towards Noggles.

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

Good food for thought. One instance would be if I tried to create a meme and failed to perpetuate it; I'd still be aware of it but no one else would be.

If people were aware of a failed meme then wouldn’t that mean it didn’t fail?

Wouldn't say failed but in some sense I see the 

☾☼☽  as the proto noggles

Ok so heres the thing about memes that fail…they die sad and alone