Paragraph

Prediction markets are a real zero-to-one for publishers. With @decrypt 
integrating Myriad Markets, we’re already seeing:

- Higher engagement – Return rates and time on page are up.
- Revenue model validation – A new way to monetize beyond ads, sponcon, and subs. Real-money markets will take this further.
- Better content insights – Market trends show what audiences actually care about.

The future of media is interactive, participatory, and monetizable and prediction markets are the engine. We need to build it here as well.

Always loved the idea of prediction markets <> publishing

cma.xyz. Founder /paragraph, ceo /mirror, previously at Google & Coinbase 

In the sense that when you posy or publish a story - link it direct to what you expect the outcome to be / the market to rate the truth etc?