If you’re a creator tooling company whose GTM is primarily focused on getting big creators with large existing audiences onto your platform, you’re gonna lose.

media dealer /believein /native jihad.house 🇵🇸

This worked a bit for Substack at the start

cma.xyz. Founder /paragraph, previously at Google and Coinbase

I’d love to see the numbers on it. If I had to guess, the ROI was fairly low. 

Their strategy over the last year points to a renewed focus on “Substack-native” creators who built/are building their audiences from the ground up on the platform.