Founders

in crypto specifically

what is a better GTM for a new consumer app?

1. build in stealth and then launch with good marketing

OR 

2. announce ideas, gauge interest, build in the open and keep the audience along for the journey even if it takes long



i be on cloutedmind.twitter. doing stuff rn with /imf. 

#2 plus Warpcast group chat with early adopters. Iterate.

That big launch will always be there when you’re actually ready.

I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. 

Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. 

This is the stuff brands are built on.

#2, and would add this isn't just consumer. Always be launching. People won't remember to try you out the first time they hear about you anyway.

https://warpcast.com/garrytan/0x3b51a30c

One of my biggest flubs in prev startup was treating each launch as a canon ball that took weeks/months to load. Much better to ship, say you shipped, iterate, say you iterate, and treat every week as launch week.

1 probably but sustaining is hard.

2 maybe more sustainable 

In both cases, the problem is the same, crypto consumers aren’t sticky yet.  Mostly gamblers

depends on the account or wallets involved