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Andrew
@blacktopmega
Who has the best growth strategies for warpcast? Im new here and want to jump in full force to build an audience and community around Music NFTs and onchain art.
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Matt
@mattlee
Welcome! I am building the best way to share and earn from your music on Farcaster, it's called /tortoise and you should check it out and let me know what you think! Here's a few other musicians here to follow: @duodomusica @deshsax.eth @leopastel @thepark @thebluerush
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Clifford
@cliffordusher.eth
Any good beginner guides to releasing music on chain? I have lots of very basic questions… and I want to learn more about tortoise as well - is it a player or a platform? Does one release music through tortoise? How does Base factor in?
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Matt
@mattlee
As far as beginner guides, I am not aware of any. Honestly no one has really figured out how to do onchain music at all yet. I have started creating a guide like this but I'm finding it very difficult. Tortoise is both a player and a platform. You can upload tracks with the create collection button from the main app, which you can find pinned at the top of the /tortoise channel. After uploading, it let's you share a link to stream your music. You can see an example of that with the cast pinned on my profile featuring one of my songs. Songs can be collected on Tortoise, which basically sends a token to the collector's wallet that acts as an onchain record on Base of their collection. My main focus right now is making it meaningful and valuable to collect songs, which leveraging the Farcaster social graph plays a big part in. These questions are helpful for my thought process btw keep them coming if you have more
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Clifford
@cliffordusher.eth
Ah thanks, this is very helpful! Ok here’s another Q: what’s the general thinking for artists who already are releasing on traditional platforms? I assume the idea is to release different material onchain vs what is distributed to labels and DSPs like Spotify? Or do artists do both?
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Matt
@mattlee
If not contractually prevented, I think artists should definitely release songs on both DSPs and Tortoise + release whatever else they want to share on Tortoise. My inspiration for the user experience of Tortoise is how artists are forced to do other things besides make music to share on social effectively. The Tortoise Player puts music right in front of an audience so they can hear it and find you on DSPs later if they want. As far as what is typically done, there doesn't seem to be much consensus and I would encourage a lot of experimentation.
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Clifford
@cliffordusher.eth
Helpful! I definitely plan to experiment. For example I have a bunch of ambient music I’ve made for yoga and calming the nervous system, but doing it as a normal release in streaming just doesn’t feel right…
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Andrew
@blacktopmega
Would love to see pieces like this as an NFT collection. Seems like a great way to release it. I agree with the awesome thoughts of @mattlee - Experiment, explore, see what works and where your music feels at home. Blockchain enables so many inspiring ways to fold a tech layer into the art and expand the palette that I find very exciting. But DSPs and web2 are still essential for discoverability with larger audiences.
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