HIGHER

im starting to lean further into the Hcombinator framing that @lght.eth introduced, paired with the naming structure @markfishman mentioned; move away from the "Higher X" branding. creators can build brands/projects with support/collaborators of higher community, while still feeling as if it's their brand. Incentive for higher network to support these creators can be as simple as "i like them/their project"

i continually believe that higher can have a larger impact on creators and builders if we accept that the goal is for individuals and projects to grow out of the higher network.

Higher is a network.

The network has an open source brand, but you can plug into the network and align your own brand as well.

ideally there's a blend of folks that do create more obviously aligned brands and products. a simple framing that doesn't involve complicated token integration friction is: 
> i collaborate on "Higher X" project or i make higher memes
> im now higher aligned
> i build my own brand
> i have support [eyes/attention/interest] from higher network