christopher
@christopher
1. We need better content. 2. We need serious, highly organized teams in one place/city routinely building 60 hours a week. 3. Discovery quality is a function of data quality, and we don’t have enough data. Data scientists are allergic to web3.. Too early. 4. Apps aren’t native nor pushing net new experiences.
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Kieran Daniels 🎩
@kdaniels.eth
This isn’t gonna happen when it costs $5 to join. But that can be overcome.
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christopher
@christopher
I believe it’s $3 now and $1 to import a wallet. But the price isn’t that important. Eventually apps will pay for user storage to onboard and keep them active.
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Kieran Daniels 🎩
@kdaniels.eth
You’re saying that the entire network will scale from niche apps paying for users to onboard?
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christopher
@christopher
Yes. We already have it in subscription services today — also known as a “free trial.” That account lives forever if users want to come back. So marketing pay that first sign up cost. It’s actually even better on open social protocols because one app’s sunk cost to onboard is another app’s benefit.
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Kieran Daniels 🎩
@kdaniels.eth
If you ever worked a in SaaS you would understand that free trials = churn. They already tried to subsidize signups and it failed. My guess is they eventually run a superchain l2 model and then the cost can be wrapped in.
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christopher
@christopher
Yeah I worked at Spotify in the early days and for a long time, left to rebuild Peloton as a subscription app company. Free trials get broken out into two cohorts (trial churn and post-conversion churn). We want to measure LTV/SAC = (ARPU * margin * conversion rate) / (churn rate * (SAC + trial costs))
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christopher
@christopher
Churn rate isn’t linearly proportional to cost — it’s actually 1/x. Meaning if you fix the churn rate, dropping it even 1% improves the net benefit at a hyperbolic rate. Improve the content will improve the retention, which improves the related LTV.
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