Not sure I entirely believe Celsius is THIS gendered, but it’s undeniable they expanded the market to include more women 

“Celsius serves as an essential accessory for cool girls with packed schedules. The it-girl hosts of the anti-woke podcast Red Scare even jokingly referred to it as a cocaine alternative on a recent episode.”

Not sure I entirely believe Celsius is THIS gendered, but it’s undeniable they expanded the market to include more women 

“Celsius serves as an essential accessory for cool girls with packed schedules. The it-girl hosts of the anti-woke podcast Red Scare even jokingly referred to it as a cocaine alternative on a recent episode.”

https://www.theguardian.com/business/2024/sep/19/celsius-energy-drink

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this broadly tracks my read of the market but also maybe overemphasizes the intensity/reach vs men bc it’s sorta more “allowed” by society for men to abuse energy drinks?