Christian Hazim
@christianhazim
Web3 is highly mercenary and we need to change that. How do we solve this? A thread on building psychological attachment.
1 reply
0 recast
0 reaction
Christian Hazim
@christianhazim
1/ What is Psychological Attachment? It's when users feel an emotional connection that goes beyond the product. It's when a product represents something more meaningful in a users's life. This is the key to user loyalty, retention, and advocacy.
1 reply
0 recast
0 reaction
Christian Hazim
@christianhazim
2/ How to Build Psychological Attachment: - Create a compelling vision. - Make the user feel valued and recognized. - Build an emotional connection through shared values. - Build a sense of community. - Stay connected with users and continually demonstrate value.
1 reply
0 recast
0 reaction
Christian Hazim
@christianhazim
3/ Users have a greater sense of psychological ownership when they’ve invested time, energy, effort, or money. Offering a sense of agency over a product can also create a sense of connection, through creation, customization, and expression of preferences.
1 reply
0 recast
0 reaction
Christian Hazim
@christianhazim
4/ Familiarity also inspires feelings of ownership, as users develop a connection with the product. The alignment between the product’s attributes and the user’s self-concept can foster greater psychological ownership and users gravitate to branding that match their self-image.
1 reply
0 recast
0 reaction
Christian Hazim
@christianhazim
5/ Web2 companies have done an awesome job at building such psychological attachment, and they did so without providing users verifiable ownership over their digital value. How can the use of blockchain-base digital assets provide an alternative paradygm?
1 reply
0 recast
0 reaction
