Christian Hazim pfp
Christian Hazim
@christianhazim
Web3 is highly mercenary and we need to change that. How do we solve this? A thread on building psychological attachment.
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Christian Hazim pfp
Christian Hazim
@christianhazim
1/ What is Psychological Attachment? It's when users feel an emotional connection that goes beyond the product. It's when a product represents something more meaningful in a users's life. This is the key to user loyalty, retention, and advocacy.
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Christian Hazim pfp
Christian Hazim
@christianhazim
2/ How to Build Psychological Attachment: - Create a compelling vision. - Make the user feel valued and recognized. - Build an emotional connection through shared values. - Build a sense of community. - Stay connected with users and continually demonstrate value.
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Christian Hazim pfp
Christian Hazim
@christianhazim
3/ Users have a greater sense of psychological ownership when they’ve invested time, energy, effort, or money. Offering a sense of agency over a product can also create a sense of connection, through creation, customization, and expression of preferences.
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