youtube “hype”

fans can “hype” their favorite small creators’ videos to go wild in a dedicated tab. 

they can purchase “hype” to support their creators. 

/lessoninthere

nuts no one except @ace casted about YouTube's new Hype feature, which is kinda Warpcast's Boost feature if owned by users instead of Merkle

all YouTube users get 3 boosts/week to boost vids from smaller creators (<500k subs, vids <1 week old)

viewers become supporters, new creators get better reach and engagement

building @perl & @offmarket | fid #539 | resuming /cheesecoin once we hit pmf 🎯

/ted | exploring the onchain frontier | surfing @ venice, ca | eating @ gjusta / gjelina

my take away was their acute focus on underdogs - exclusive incentives&space

Negative take: isn’t this just turning end users into advertisers and it’s ultimately a new revenue stream for YouTube above all else?