Consumer Crypto

If you had $5000 in the marketing budget, would you use it for 

1. acquiring new customers or 
2. strengthening the loyalty with the existing one?

Building and publishing Farcaster growth playbooks. Chief builder @percs --> link.percs.app/chinmay.eth

strengthening the loyalty with the existing ones cuz those will be the ones who will spread the word around, and at some point, that will show in conversion — loyalty goes a long way, case in point is interface

good things take time—frictionless experiences—product × strat × ops

Amazing. Please tell me more about how interface did it.

from what i've observed, interface is now talked about frequently compared with a few months ago, re organic growth — what started from copy trading has now cut across different conversations about utility, experience, fun

two things that are working for them:
a) solid word of mouth
b) network effects