Consumer Crypto

If you had $5000 in the marketing budget, would you use it for 

1. acquiring new customers or 
2. strengthening the loyalty with the existing one?

Building @basketdotfarm on @base -- an onchain index creator. Supporting @percs.

New customers. Marketing by definition is to acquire new people. Retention should be done at the product level.

CEO - Media3 Labs | Join us at /scoop3, an onchain podcast player | Host of The Blockchain Experience podcast /theblockexp | Ex-Samsung | Ex-Hewlett-Packard

good things take time—frictionless experiences—product × strat × ops

I have to get back to Interface now. 🙏

Amazing. Please tell me more about how interface did it.

strengthening the loyalty with the existing ones cuz those will be the ones who will spread the word around, and at some point, that will show in conversion — loyalty goes a long way, case in point is interface

musician + designer 🌟 ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎  ‎ ‎ ‎ ‎  ‎ ‎  ‎ ‎  ‎ ‎ ‎ ‎ ‎ host /creator | follow → x.com/pasteleth

new customers tbh. if it’s an excellent product people will naturally stick around

I like that. The Movie game is going to go in that direction ;)

But I was asking in general case.... 

Thanks @vipernft

IMO Incentives for early users to promote the product 

Correct answer and share = x