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Sam (crazy candle person) ✦
@samantha
Hey foundooors, need some advice. I have an opportunity to be in a consignment store near me. Rent is $200/mo at a 3mo contract. The problem with other retailers is that candles are so saturated, so unless I’m first in the shop, most consignment stores will not accept me. It is in a semi popular mall but I’m uncertain of the food traffic and if it’s the right demographic because it’s mostly upper/middle class/young professionals/families. I do feel the urge to physically get in front of customers though to work on my messaging, but the alternative is that I just booth at craft markets (each craft market is around $150-200 a day anyways). What questions should I ask the owner to make sure it’s the right fit?
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Chinmay 🕹️🍿
@chinmay.eth
Yes, do it, if you can financially afford it. Being in front of customers will not only get some sales but will also speed up your product market fit. Just make sure that it's the right audience. You might be able to ask about their 1. Foot traffic. 2. Avg purchase size. 3. Household income. 4. Other basic demographic related questions. One last suggestion, keep a flyer ready for a 50-100 order that gives a "gift basket" style vibe. The gifting season is near and a lot of businesses (like accountant and lawyers)will be sending out something "unique" to their clients. This might be a perfect gift for them.
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Sam (crazy candle person) ✦
@samantha
Thank you ! 😊
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