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Rachael
@rachaelrad
I have had this conversation for most of my career and it is often with highly technical founders re brand building: similar to "culture eats strategy," when it comes to building a brand from the ground up, the message is WAY more important than the tactics. You have to decide what you want people to know about you in simple, crisp terms. Then you can go start doing stuff (and there is infinite stuff to do) that amplifies that message. Teams can get bogged down in the conversation about tactics for way too long, because tactics is what you see when you're trying to reverse engineer brands you admire but that's not how they do it. Over-rotating on tactics won't get you anywhere and it's a waste of time until you know what you want to say.
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Chinmay 🕹️🍿
@chinmay.eth
so damn true. @percs is struggling to get the one liner going. We are running into two problems. 1. Creating a one liner is hard. It takes 2-3 sentences for us. 2. If we get a one liner, it's either too generic or it's too crypto. How would you suggest going about it?
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harsh
@harshh-jainn
share a few examples of both sets? But the general idea is have a paragraph and keep cutting downwards until you achieve the optimum of positioning + length. getting positioning right is more important than getting length right
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Chinmay 🕹️🍿
@chinmay.eth
Thanks for the feedback. I will try that exercise
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