Humankind Candles

Random doubts in my mind:
- I am afraid that I will plateau with learning how to make good candles. Like physically making them. I felt closer to perfection today than to making a shitty candle and it scares me because I need to find a new way or another thing to learn.
- I am pretty sure I won’t reach my revenue goal of $100k by EoY. Right now it’s been an avg of $2.5k MoM. I haven’t done any other channels other than considering paid ads, TikTok, or retail. I haven’t started because 1. I’m scared and 2. I’m exhausted. 
- I’m afraid I’m spending too much on inventory. I feel like I’m iterating so quickly that a lot of the inventory gets wasted during experimentation. 

Tangibly I know the ways out. I know I probably have 6 months to improve on my physical candle making. I have to force myself to not be scared and just do all the distribution streams. Then I have to create an inventory chart to track expenses better.

🕯️they/them, candlemaker at https://humankind.place

For the revenue, BFCM and holidays should be your biggest opportunity. Most e-commerce companies do 70-80% of their revenue in these two events.