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Rachael
@rachaelrad
I have had this conversation for most of my career and it is often with highly technical founders re brand building: similar to "culture eats strategy," when it comes to building a brand from the ground up, the message is WAY more important than the tactics. You have to decide what you want people to know about you in simple, crisp terms. Then you can go start doing stuff (and there is infinite stuff to do) that amplifies that message. Teams can get bogged down in the conversation about tactics for way too long, because tactics is what you see when you're trying to reverse engineer brands you admire but that's not how they do it. Over-rotating on tactics won't get you anywhere and it's a waste of time until you know what you want to say.
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Chinmay 🕹️🍿
@chinmay.eth
so damn true. @percs is struggling to get the one liner going. We are running into two problems. 1. Creating a one liner is hard. It takes 2-3 sentences for us. 2. If we get a one liner, it's either too generic or it's too crypto. How would you suggest going about it?
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Kieran Daniels 🎩
@kdaniels.eth
It doesn’t take 3 sentences. It takes one :) It might take months to get that perfect and at every project I’ve grown it always starts mediocre and then something clicks and you remove a few words or change them etc. Fighter pilot method here. Ship the 20% version, but it needs to be one sentence. Then iterate and improve and if it’s really bad then people will tell you the answer to fix it :)
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Chinmay 🕹️🍿
@chinmay.eth
Going to copy that approach and see where we stand.
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