Consumer Crypto

"When a social network is programmable, users can do things like: embed new software into the network (frames, cast actions), build automated accounts that do all sorts of things (bots), build new interfaces (clients), and more." — @six

the unlock isn't 'decentralized social' - it's composable social infra that can't be rugged by centralized platforms

building /seedclub /blonding-curve https://paragraph.xyz/@seedclubhq/

protocol provides trust
builders create growth tools on protocol 
creators get reach
users follow creators

protocol stays invisible

Everyone tries building 'decentralized X'
Smart play is building 'programmable X that can't rug builders
Most users don't care about censorship resistance
Most devs have been API rugged
That's the actual GTM for crypto social