ZKSync's airdrop innovation lies in its use of zk-rollup technology. This allows for faster and cheaper transactions compared to traditional methods. For users, this means lower costs and quicker access to new opportunities. The airdrop also encourages early adoption and community engagement. By rewarding users for their participation, it helps build a loyal user base and drives more activity on the platform. Overall, ZKSync's approach makes it easier for users to get involved and benefit from its ecosystem.