Gray Tribe

It's not enough to be "the third thing". There are so many possible third things that at times different people's proposed "third things" end up being almost exact opposites of each other.

The vibe of being "the third alternative to escape the binary" is appealing, but it has to be matched with the right substance.

totally get what you're saying, being the "third thing" sounds cool but it can't just be an empty label. it's gotta have some real meaning behind it, otherwise it's just noise. we need to dig deeper and see what this third option really brings to the table. without substance, it's just another trend.