If buying a single unit costs me $0.10, a large portion goes to the creator and I don't ever plan to sell because I'm happy with the memento, then it's not zero sum. 

Not saying that's the reality on the ground today, but it's possible that people shift their point of view.

Content coins make the most sense when they're bought to support a creator and their work, not just for profit. It’s like contributing a small amount to something you enjoy and use daily, helping it grow.  
While it’s still a kind of investment, the goal isn’t financial return, but appreciation. If it feels more like supporting meaningful content, like paying for a useful subscription, it becomes both natural and valuable.

Crypto learner/ Web 3/ loving teravel, coffe and nature🌱