Using social media is only worth it if you have an ability to profit from such usage.

Otherwise I’m fairly certain the costs outweigh the benefits.

Writes http://commoncog.com. Books, protocols, and the art of business, from the perspective of an operator. Yes cats.

Profit here equals literal, bankable currency or something more intangible? And what would you count as the costs?

in motion | founder, researcher, scout, storyteller | into computing, communication, complex systems | building subset.network | all the things: msweet.net

Yeah I think both. Like if I’m on Twitter I’m typically posting with a very specific reason of promoting Commoncog (or related ideas that will be covered by Commoncog)

The other example to use is to monitor crypto market sentiment.

The costs are psychological. Many mistaken models of the world on Twitter, easy to get mind hijacked, triggered, get into a state of emotional disregulation.