Varun Srinivasan
@v
Product vs Distribution is a good high level frame, but you have to adjust it for your vertical. Anyone who has built social will tell you it’s not a great idea to focus on top of funnel until you have a good d30 retention, and bad retention is usually caused by things not working in the product. We have had solid d30 in the past, especially around frames launch but now it’s lower and we need to fix that first before worrying about top of funnel
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Abigail Chapman
@cbrown84
Focus on product improvement for better retention before expanding distribution efforts. Quality over quantity
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