Varun Srinivasan pfp
Varun Srinivasan
@v
Product vs Distribution is a good high level frame, but you have to adjust it for your vertical. Anyone who has built social will tell you it’s not a great idea to focus on top of funnel until you have a good d30 retention, and bad retention is usually caused by things not working in the product. We have had solid d30 in the past, especially around frames launch but now it’s lower and we need to fix that first before worrying about top of funnel
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Garrett pfp
Garrett
@garrett
My critique isn’t to fully focus on distribution but a little thought and effort into making onboarding/network effects easier would be worthwhile imo Did you all shift focus at all when there was solid d30 in the past around frames launch?
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vrypan |--o--| pfp
vrypan |--o--|
@vrypan.eth
Nice insight.
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Nicholas Charriere pfp
Nicholas Charriere
@pushix
When I was on the activation team at Pinterest we clearly learned that D30 is downstream of D7 which is a combination of first experience and réactivation (notifications played a huge role) Lots of effort in D7 really had outsized impact on D30. Also emails were always much stronger for activation than my intuition would have ever guessed. Effort there always paid off big time
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Liang @ degencast.wtf 🎩 pfp
Liang @ degencast.wtf 🎩
@degencast.eth
have you measured how $degen affect 30d ser？
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casslin.eth pfp
casslin.eth
@casslineth
Solid, otherwise just bleeding money/efforts put in distribution
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William Saar pfp
William Saar
@saarw.eth
Retention is especially tricky with social products as it's influenced by network effects Curious what a community-focused distribution strategy would look like for Farcaster to avoid people leaving because their friends don't join at the same time 🤔 (Zuck and Bier on-boarded a specific school each time etc)
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Kieran Daniels 🎩 pfp
Kieran Daniels 🎩
@kdaniels.eth
Nailed it https://warpcast.com/kdaniels.eth/0x8c4c1fef
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Rch 🎩 pfp
Rch 🎩
@rch
on a slightly tangential note do you have insights on why the retention might be lower now vs when frames launched?
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Juliito.eth 🎩🍖Ⓜ️ pfp
Juliito.eth 🎩🍖Ⓜ️
@juliitofire
keeping people is more important than getting new ones 💡
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