Cameron Armstrong
@cameron
@cat what’s the best and worst parts of Farcaster’s brand rn 👀
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cat ferdon
@cat
the community of Farcaster rn is one of its biggest differentiators — tho it has a palpable web3 bent that badly needs to broaden if its goal is in fact to be something that appeals to more people…
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cat ferdon
@cat
lots of pre-existing ppl who are on Farcaster seem to love Farcaster—& that’s a lot more than can be said of even more recently launched microblogging platforms that boast larger installs [on paper] 🪡 :)
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cat ferdon
@cat
in the world of network-driven brands, creating social engagement is critical for growth afaic, that’s the next frontier for this place
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cat ferdon
@cat
oftentimes the quickest way to social influence is to piggyback on already existing pockets of social influence, then amplify that through go-to-market strategy that emphasizes social activity. in this case, doing that among Farcaster’s initial (and pre-engaged) following…
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cat ferdon
@cat
once Farcaster finds social virality with new communities (beyond web3) for network expansion, it could be unstoppable
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cat ferdon
@cat
But brand building happens in stages. And at the current juncture, FC is doing well for the people who love it If the network & its current engaged base want to, they can and should position themselves as a community that’s truly for the everyman & committed to preserving the power of one’s social graph
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