Xiao Hong Shu (Little Red Book) is quickly rising as a popular alternative to TikTok, now ranking second on the U.S. App Store’s “Social Networking” list. 

Originally focused on travel, shopping, and lifestyle, the app has no region restrictions. With concerns that TikTok may be banned in the U.S., many users are turning to new platforms. 

Today, I noticed a surge of Americans joining Xiao Hong Shu and posting their content, making it the most popular Chinese social media app in the U.S. App Store.