Apple

last year I reluctantly upgraded from a 5yo iPhone XS (left) to a 15 pro (right). today I held the XS again and can confirm it still feels like a much superior device.

the design, materials, balance, flatness/thinness, shape, unobtrusive camera. just all-around better. 

I think Apple is losing its edge on design.

The great cameras are only useful for creators that always need the best quality of camera when recording, but even that I struggle with mine since they haven't learned how to deal with the 3 lens as they keep changing while you are taking photos or recording, no wonder they lost to nvidia and might keep falling