What’s your favorite post, video or book on startup growth?

Books:
Channels: Traction,
Testing: Sprint,
Strategy: Good Bad Strategy,
Network effects: Cold Start Problem, 
Positioning: Obviously Awesome,
Communications: Made to Stick,
Talking to users: Mom Test,
Biz Dev/Sales: Challenger Sale,
Content marketing: They ask you answer

Building @kiwi 
Writing @ https://kanfa.macbudkowski.com/

Really love this list. As I read through it I kept thinking, “ah but he doesn’t have …” and then the book I had in mind was the very next row 😅

For marketing/growth, the only thing I’d add is Positioning, by Al Aries and Jack Trout.

:) Haven't read "Positioning" - how does it relate to "Obviously Awesome"?